formerly southflowithfran.com | website under maintenance!

elevating brands with professional quality content

Photographer

Creator

Mentor

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Meet Fran

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Hi biz friend!

Are you feeling overwhelmed running your business and trying to keep up with social media? In 2025, having an online presence that stands out isn’t just important—it’s essential. That’s where I come in! Whether it’s professional photography, scroll-stopping short-form videos, or building a loyal community that can’t get enough of your brand, I’ve got you covered! Ready to quit playing small and attract your dream clients and customers instead of just posting to post? Let’s chat! While you’re here, explore my business resources and digital products created with you in mind! And don’t forget to join the email fam for bi-weekly updates, behind-the-scenes content, and all the latest features.

get to know me >

You can usually find me with an iced chai latte in hand, spending time with my favorite person—my husband—or trying a new local restaurant. The face behind TheLensCollective, where creativity meets professionalism to help brands and businesses stand out with scroll-stopping, high-quality content. Based in sunny Palm Beach, FL, I traded my 9-5 for a camera, a lot of confidence (and a sprinkle of delusion). From the first inquiry to the final delivery, I guide you through a seamless, step-by-step process personalized to bring out the best in your brand. I’m here to ensure that story is bold, captivating, and impossible to ignore. Say goodbye to the black-and-white way of doing business. Let’s create something colorful, impactful, and unapologetically YOU. Ready to take your brand to the next level?


South florida photographer, content creator, and business mentor.

I'm Franccesca.

- Rachel, Marketing Manager

"Franccesca was an absolute pleasure to work with! She responded quickly and delivered above and beyond on the deliverables that were asked. We will definitely work with her again!" 

mentorship

My 1:1 mentorship will take you from not knowing where to start, to CONSISTENTLY showing up on social media. I’ll teach you about growing an engaging community, how to treat yourself as a business, and all the tips to thrive online. If you're ready, click the button below!

book a call!

brand audit

Curious about how your brand can stand out and create a stronger connection with your audience? I'm offering a FREE brand and social media audit! Just share your handle, and I'll provide a custom overview tailored to you!

sign me up!

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- Candice, Digital Marketing

"Fran was so easy to work with. She brought amazing energy and professionalism to the shoot and was prepared prior to the shoot with ideas and also on the day of the shoot! She is responsive, fun and talented!"

—  The Pink Palm Tree, Airbnb

"Working with Franccesca was a dream! She has an exceptional eye for making your vision come to life. I would recommend her to any business looking to gain more exposure."

—  Wynn & Jade PR

"We had the pleasure of working with Franccesca for numerous shoots and cannot express how delighted we were with the entire experience. From the professionalism on set to the final delivery of the photos."